In Season Fashion Show at Milano Unica
The VI edition of Milano Unica features numerous special events. The spotlight will focus on In Season, an extraordinary fashion show including 6 renowned fashion houses:Salvatore Ferragamo, Gianfranco Ferré, Antonio Marras, Missoni, Valentino and Versace, organized with the patronage of the Regione Lombardia and the Lombardy Fashion Committee. This unique event which will be attended by over 2500 guests, will also be useful to our clients, as they will not only view a synthesis of the collections of finished products for upcoming seasons, but also observe the bestsellers for Spring/Summer 2008 currently attracting end consumers.Another novelty includes the 3 Trend Areas on the first floor presented by Moda In, Ideacomo and Prato Expo. The Trend Area dedicated to Moda In Accessories is located on the ground floor of Hall 5. It includes 4 fundamental instruments needed to develop collections, 4 moments of inspiration and updating. The Fashion Area – Hall 4, features selected fabrics with top fashion content based on aesthetic and performance criteria. The Innovation Area – Hall 6, presents the latest materials from a research and innovation point of view. A novelty is represented by the Colour Area, which exhibits selected fabrics by color, according to the 4 themes of the season. The entire color palette will be displayed in all its variations by a play on studied combinations and alternatives.
